Tag Archives: app store

The Making of a Viral Game

8 Oct

Did you know that the Play Store had more than 2.4 million apps?

There are industry rumors that more than 1000+ apps are added to the Play Store every day, while Google has never officially commented on the real numbers.

When the launch of Pokemon Go in India is most awaited yet still debatable, we are bringing you the latest “behind the scenes” drama after studying these viral games.

In the history of mobile gaming, the legends of viral games like Angry Birds, Temple Run, Candy Crush Saga & Flappy Bird are secretly passed on from one game to another. The latest addition to this list is the global phenomena named Pokemon Go with more than a 100 million downloads on the Google Play Store alone and more than 20+ million daily active users.

How do games get viral?

A lone person plays the game, finds it engaging. Shares the same with friends on the social media and before you know it the game is “Trending”.

Did you know: Pokemon Go was trending in less than 13 hours of its launch in the US.

What are the things these viral games have in common apart from the millions of downloads?

  •      Free: They are free (most of them) with minor paid in app items, so they are easy to reach out to millions of users.
  •      Easy to Share with friends: They connect with your facebook/google+ to not just save your game but also have a social leader-board where you can compare your performance with your friends and others globally.
  •    Competitive yet Rewarding: They are endless with multiple levels, new achievements, new levels, new worlds added regularly. For instance, as of today Candy Crush features around 2695 levels in 181 episodes. With a Facebook connect, you are bound to share your achievements, ask your friends for new “Game Currency Coin for unlocking some super power” and this how a chain essentially begins. These games offer attractive rewards in the game, which range from unlocking the next level, a free power up, a time bound free upgrade (for creating a sense of urgency) or simply discount in their paid features.
  •   Effortless: These games are often very simplistic yet have powerful animation. Take the case of Temple Run, you can easy see people from the age of 3 to 70 playing it with the same level of comfort and ease.
  •   Pull You Back In: With simplistic notifications, these apps keep luring you back in by reminding you to go back to playing. Some also have weekly tournaments making it even more fun for users to keep trying till they beat the highest score.

What can you do to make your game viral?

  •   Focus on creating an attractive, easy-to-use GUI.
  •   Do not have your app push notifications too frequently, it can force users to mute those notifications & your app might lose an active user.
  •   Avoid annoying Ads. We understand keeping by your game free on the app store, it can be challenging to sustain. But, ensure that the ads you feature in your game do not pop-up while the user is still playing. A good strategy can be to have ads between levels or simply “watch a video to unlock a reward”.
  •   Good App Store Optimization has to be done while uploading your app. It can be easy for your app to be lost in the crowd if you do not choose the right category, good images of the game and ofcourse a catchy name.
  •   Reward both users and their invited friends for signing up.
  • Offer something meaningful that users can share apart from the “Achievement Stats of a User”.

Combined with a fantastic viral strategy, these will surely make your app go Gangnam style.

Stats Source: Statista.com | Business of apps
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