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The Making of a Viral Game

8 Oct

Did you know that the Play Store had more than 2.4 million apps?

There are industry rumors that more than 1000+ apps are added to the Play Store every day, while Google has never officially commented on the real numbers.

When the launch of Pokemon Go in India is most awaited yet still debatable, we are bringing you the latest “behind the scenes” drama after studying these viral games.

In the history of mobile gaming, the legends of viral games like Angry Birds, Temple Run, Candy Crush Saga & Flappy Bird are secretly passed on from one game to another. The latest addition to this list is the global phenomena named Pokemon Go with more than a 100 million downloads on the Google Play Store alone and more than 20+ million daily active users.

How do games get viral?

A lone person plays the game, finds it engaging. Shares the same with friends on the social media and before you know it the game is “Trending”.

Did you know: Pokemon Go was trending in less than 13 hours of its launch in the US.

What are the things these viral games have in common apart from the millions of downloads?

  •      Free: They are free (most of them) with minor paid in app items, so they are easy to reach out to millions of users.
  •      Easy to Share with friends: They connect with your facebook/google+ to not just save your game but also have a social leader-board where you can compare your performance with your friends and others globally.
  •    Competitive yet Rewarding: They are endless with multiple levels, new achievements, new levels, new worlds added regularly. For instance, as of today Candy Crush features around 2695 levels in 181 episodes. With a Facebook connect, you are bound to share your achievements, ask your friends for new “Game Currency Coin for unlocking some super power” and this how a chain essentially begins. These games offer attractive rewards in the game, which range from unlocking the next level, a free power up, a time bound free upgrade (for creating a sense of urgency) or simply discount in their paid features.
  •   Effortless: These games are often very simplistic yet have powerful animation. Take the case of Temple Run, you can easy see people from the age of 3 to 70 playing it with the same level of comfort and ease.
  •   Pull You Back In: With simplistic notifications, these apps keep luring you back in by reminding you to go back to playing. Some also have weekly tournaments making it even more fun for users to keep trying till they beat the highest score.

What can you do to make your game viral?

  •   Focus on creating an attractive, easy-to-use GUI.
  •   Do not have your app push notifications too frequently, it can force users to mute those notifications & your app might lose an active user.
  •   Avoid annoying Ads. We understand keeping by your game free on the app store, it can be challenging to sustain. But, ensure that the ads you feature in your game do not pop-up while the user is still playing. A good strategy can be to have ads between levels or simply “watch a video to unlock a reward”.
  •   Good App Store Optimization has to be done while uploading your app. It can be easy for your app to be lost in the crowd if you do not choose the right category, good images of the game and ofcourse a catchy name.
  •   Reward both users and their invited friends for signing up.
  • Offer something meaningful that users can share apart from the “Achievement Stats of a User”.

Combined with a fantastic viral strategy, these will surely make your app go Gangnam style.

Stats Source: Statista.com | Business of apps

The Lazy One

8 Sep

If they sleep they are hardworking, if they don’t they are lazy! Yes, I mean it…this is not written vice versa.

The only thing common with each and every IITian is “Intelligence” and not “Lazy” contrary to the general perception. IITians are brainy, hardworking & perfectionist kinda intellectuals who are wired since their high school days to perform or perish. Since, they have struggled for that one seat which they earned in an IIT, not giving up comes naturally to them. Being a nerd is the real charm apart from the big fat packages these guys come bundled with. To be honest most common people don’t realise that, the real test does not end after securing a seat in the IITs, it begins there! Those 4 years of engineering can make or break a person (also one of the reasons behind so many suicides).

A lot of people claim that IITians tend to be lazy, well I have my own version to this theory. I feel that being lazy is proportional to the number of hours of sleep a person gets! Don’t you think these best of brains need a recharge when even our smartest of phones get dead in some hours?

It is scientifically proven, that for a brain to function efficiently our body needs sufficient rest. The body needs this nap time to recharge itself after all the activities of the day and the pace at which this happens is not the same for everybody. So, for someone a power nap twice a day could be sufficient, but on the contrary there could be others who need 7 hrs of sleep every night. I have known some of my IIT friends to be up for 2–3 days at a stretch but then also they can spend same amount of time sleeping.

So, are they lazy or not? Breaking the generalized myth about these lazy geeks, it actually can’t be generalized but most of them simply pretend to be lazy. Isn’t it easy if you can just pretend you are lazy and someone else will take care of your chores. But, not for long. When the time demands (actually lets make it – “when the wife demands”) 😉 😀 these “Lazy IITians” can really show their true mettle even in household chores. Otherwise they will simply keep trying to dodge the bullet while they can. Why they do that?

Well, it takes a real Nerd to walk on the fine line…It is not everyone’s cup of tea! When they can slog around professionally, is it wrong to be lazy at home?

The IIT Obsession

27 Aug

Its not them, its us!!

I’ve seen Indians irrespective of their age obsessing over IIT. It is not wrong though, these were the first universities formed in the newly independent India and the government itself calls them – institutes of national importance (List of Institutes of National Importance).

Adults in the Indian society at first, try to force their children to get admission into it…when that doesn’t work out they succumb to finding their children an IITian life partner. Even if their child is a non-IITian, their first preference becomes an IITian spouse by default.

After years of waiting and seeing this “fad” continue year after year, the lowest of all lows in my opinion is this- How to snag an IIT-IIM husband: The definitive guide for the ambitious Indian girl – Firstpost

Yet, among all this hullabaloo we Indians, are quick to point a finger at an IITian claiming they are trying to gain advantage of that degree, they leverage it to get the best girls, they are desperate due to the near extinction, endangered female species in the IITs, they are contributing to brain drain, they are wasting the tax payers money by not giving back to the society…blah blah blah… These points lead to discussions which are endless & pointless.

We have in the mean time forgotten that life of an IITian is what makes them stand apart. Let me sum it up for you ->

The best of minds pulled into a single classroom, put through excruciating engineering degrees (often taken up despite being not of their choice but because it helps them secure a seat in the coveted IIT), passing in all those shitty subjects (whose syllabus & teaching methodologies haven’t been revised ever since the institution was conceptualized), living in hostels that are more like animal shelters (prisons shown in movies are far better) and getting placed for a big fat package (thereafter leaving it to start-up and connect with some VC).

With so much on their platter I doubt if they enjoy the unwarranted talks over them, and this obsession if anything only adds more pressure on them.

So, I feel we should all let it go! Yes, our IITians need appreciating, but I am sure you will agree that there’s a fine line to cross before you start obsessing. Let’s try and drive away from it while we can!

Cheers!

The Serendipity called ‘Life’

27 May

No matter how much we try to live life the fullest, the mix of happYness, fun, entertainment, sadness, boredom, anger…etc always surrounds us. The various colors that life’s twists n turns show us, somehow dont always look like a vibrant rainbow to me. I am seldom surrounded by the darkness of anger, arrogance, impatience and sadness. Sometimes its for no reason at all.

But still the unexpected occurrences which I meet with everyday give me the adrenaline rush to pump up myself and keep moving ahead…

Some people say ‘Life is difficult’ , I say, ‘What’s easy is not worth any efforts and we wont cherish or relish it until we have really worked hard for it’…May be too philosophical…but the simple truth is, even when we wanna go for a first day first show movie and are late by a couple of minutes, that uncertainty whether we’ll get a ticket or not…pumps up our adrenaline  and when we finally get the ticket…we get a special sense of satisfaction… 😉 a feeling like that of a winner…

Such little moments, make up for all the sorrows that we face…and helps in further enjoying the good moments…as they showed it in the movie ‘The pursuit of Happyness’….

Its never the quantity its always the quality of life that matters…!!!

Same Old Confused girl..!!!

19 Jul

Life once takes a turn, you cant go back in time. Now i wonder what are my priorities in life!? I am growing older, but at the same time my confusion is also growing.When will i ever have a clear mind!?? When will i be able to clearly make a decision on my own!?? For gods sake when will i really grow up!???? Honestly, I try really hard to understand this thing called LIFE!! Which makes me cry,laugh, forget things, prioritize everything, .. Why cant i live a life of eve in a garden of Edan, but of course without Satan poisoning her mind..Why am i Cupid’s victim every single time!???Why do i struggle to be perfect! Why on earth should i behave myself in office?? I mean nobody is questioning me though..I feel like my charm is slippin away … Dunno wat to do! Its funny how priorities keep on changing in life without our knowledge.When we get what we wanted the most we lose the fun of the game, taking that thing for granted. We realise the value only when we lose it!  Gone are the sweet days i used stay awake till late night like an owl thinkin about Edward Cullen[ Not tat i don think abt him now ]But things have changed.. My priorities in life have changed as wel. But Of Course Love has its own top priority.. N music as well.Friends came and departed.. At some point life was shattered into pieces..Life moves on, no matter what happens around us.. We get used to the changes so very well without knowing. Now when i look back, i feel what a drastic change!! I horribly miss curling up in my blanket and reading my favorite book. I miss eating hot maggie while watching a movie. I miss my silly writings..I miss my blog!I miss every little thing which once made me happy…Edward Cullen Irresistible lovable vampire loving me in my dreams.. My song collection.. I am missing something, but dunno what!? Some things in life changes, i agree. But some facts like my confusion is stubborn to fade away!! I am still the same old Confused girl !!

Whoever Said Money Can’t Buy Happiness

12 Dec

I don’t know if money can buy lasting happiness but I strongly believe that money can buy happiness. A lot of happiness! (I can hear people scream already. I am coming to what money cannot buy.) Money at least brings you that momentary joy. It may be short-lived, it may be transient, but the point is, it makes you happy. Let’s get real!

Call me materialistic or brand me shallow but material possessions do make me happy. The more the number of zeroes, the happier I am. A new dress revives my flagging spirits, hip clothes make me happy, a new piece of furniture enlivens my living area, a trendy bag boosts my happiness quotient, a new footwear brings me joy, cosmetics and accessories make my day!I’m speaking with utmost candor and honesty here!

Now I’m not saying I need a Lexus to make me happy. I’m not saying I need that diamond-studded bridal gown to make me happy . I’m not saying if I had this this this, I’d be a happier person. I am not wallowing in self-pity whilst comparing myself to the girl-next-door. Do not misconstrue my statement. But what the hell, money makes life easier…a lot lot lot easier!

It’s a natural, deep-seated human trait to crave for more. If you have a sea-facing apartment, you pin your hopes on a sea-facing bungalow. But isn’t being satisfied being complacent?

I also know ‘true happiness’ comes from within, from forging deep human connections, from relationships, from giving, from spiritual wealth and not material wealth. But enjoying material pleasures is no sin! And is happiness not eluding the so-called happy people who condemn worldly pleasures?

I know money also buys you fake friends, pretentious relatives, flattery, stress and even problems on your way up. Even the Ambanis are battling their share of problems; even the legendary L.N Mittal might not be sleeping peacefully. Even the famed investor Warren Buffet is not a stress-free man but even the roadside beggar cannot sleep on his empty stomach, even the average middle classer worries himself to sleep! Even the slum dweller living out a meagre existence is a worried man!

I have no qualms about proclaiming that money is the much needed prescription for unhappiness and frustration. It at least resolves a huge chunk of your problems if not all your problems.

I also know… Money can buy a bed, but not sleep. Food, but not appetite. House, but not home. But I cannot imagine my life without money and the material happiness it guarantees. This happiness may be fleeting but even relationships come with an expiry date…this does not mean we snap ties with people! The human life comes with an expiry date…this does not mean we stop living! Why single out material happiness then?

The equation between happiness and money is a conundrum. I know this topic is subjective, it’s hugely debatable so let me conclude by saying money can rent happiness, but not buy happiness

Blank Noise : I Never Ask For It!!

13 Jun

No matter how well developed technically we become, our thoughts remain “archaic”, In India the society system is so messed up that we are tied up in a “Spider’s Web” and stuck! There’s apparently no way out…I feel the need to change this, especially the mindset of the people.  I am talking of an issue  we see every day in news i.e. “Eve Teasing”…This has become as issue which demands social & moral outrage. It is the same story everyday, filthy people tease girls, women in public places, streets, public transport etc. But it is a difficult crime to prove, as perpertrators often devise ingenious ways to attack women. 

 

How often have you been witness or mute spectator to ‘eve teasing’?
How many times have you whistled, leched, stalked or passed remarks at a girl or a woman on the streets ‘just for fun’?

I am sure nobody would be willing to answer that..

The girls/women those get haressed learn to be quiet and dont raise their voice against it, this is what makes it even more difficult to curb it. For those minority that actually do raise their voice, get nothing in return but a blame “Its your fault this happened to you, you were at the wrong place, at the wrong time wearing the wrong clothes”…blah blah blah…

 The people who actually think this way should RETHINK…!!! 

What do you say when a girl in a burqa with her head covered is whistled at?
When a mother of two,covered from her neck to ankles,taking her kids for a stroll in the park, is subjected to leery comments?
When a young girl going to college in a bus,dressed in a shapeless loose churidar-kurta, is pawed at by unknown hands,leaving her fuming & almost in tears?
When 40-year old middle-class working women in saris,waiting at a bus-stop, are the target of obscene vernacular film songs by cycling romeos.

Putting dresscode (salwar suits for girls in some colleges), is not the solution to the problem, those desparados don’t really bother before making a move. 

Think about it!

 

Its is all around us, sometimes we end up as mere spectators…but little do we realize how painful it must have been for the girl/lady who was subjected to it. Being a girl myself i feel the guilt…But now is the time to speak up…

 I believe a woman looks beautiful in just whatever she decides to wear and once she does it confidently..and no one can then dare to even look at her with a wrong intention. It is time everybody including the girls/women speak up on the issue & raise their concern saying, I NEVER ASKED FOR IT!!!


BLANK NOISE   is a volenteer led collective. I would request all of you to join them & support the social cause. As they say it

Volunteering is about:

  • getting your hands dirty
  • being a good listener
  • being calm
  • being enthusiastic
  • being patient
  • being persistent
  • being open
  • responsible
  • putting in that extra bit
  • about collective ownership
  • about doing small things
  • about making time
  • about putting yourself out there
  • about conviction

But it is worth it, join hands & help change the mindset of people around you…I salute Blank Noise for taking up such a noble cause which is generally ignored by people & is not considered of any importance…

 

Thank You Blank Noise…

I have already Voluntereed, what are you waiting for???

story to live by..

6 Jun

This came in an e-mail, which i found interesting.

There was a blind girl who hated herself because she was blind. She hated everyone, except her loving boyfriend. He was always
there for her. She told her boyfriend, ‘If I could only see
the world, I will marry you.’

One day,
someone donated a pair of eyes to her. When the bandages
came off, she was able to see everything, including her
boyfriend.

He asked her, ‘Now that you can see the world, will you marry me?’ The
girl looked at her boyfriend and saw that he was blind. The
sight of his closed eyelids shocked her. She hadn’t expected
that. The thought of looking at them the rest of her life
led her to refuse to marry him.

Her boyfriend left in tears and days later wrote a note to her
saying: ‘Take good care of your eyes, my dear, for before
they were yours, they were mine.’

This is how the human brain often works when our status changes.
Only a very few remember what life was like before, and who
was always by their side in the most painful situations.

Life Is a
Gift

Today
before you say an unkind word – Think of someone who can’t speak.

Before
you complain about the taste of your food – Think of someone
who has nothing to eat.

Before
you complain about your husband or wife – Think of someone
who’s crying out to GOD for a companion.

Today
before you complain about life – Think of someone who died
too early on this earth.

Before
you complain about your children – Think of someone who
desires children but they’re barren.

Before
you argue about your dirty house someone didn’t clean or
sweep – Think of the people who are living in the streets.

Before
whining about the distance you drive Think of someone who
walks the same distance with their feet.

And when
you are tired and complain about your job – Think of the
unemployed, the disabled, and those who wish they had your
job.

But
before you think of pointing the finger or condemning
another – Remember that not one of us is without sin.

And when
depressing thoughts seem to get you down – Put a smile on
your face and think: you’re alive and still
around.

College Life…

30 May

Now this post is gonna make me feel nostalgic..but still I have a lot to say today…

 

Since childhood, one thing that I was waiting for, was a glorious college life, all my fantasies were inspired only by “movies”…Especially like Kuch Kuch Hota Hai…etc etc.. xWith so many epectations from myself & my “luck”…I finally joined an engineering college…whoa…that was not such a big deal 4yrs back but still..!!

 

Now I am sitting at a juncture where my life is about to take a sharp U-turn..As only a few weeks are left for my college life to end…Suddenly life feels changed…I can already see responsibilities around the corner… 🙂

I wish I had a magic wand which could reverse my life & take me back to my first year in college so that I could re-live all those wonderful moments..but I guess that would never be true so…never mind..!! I should come back to the topic..

 

 

My College

My College

 

 

 

“College Life”, well I had a simply mind-boggling and a very dramatic college life, “full of twists & turns”..Summarizing it is rather difficult but still, I have described a little bit about some good & bad things of my college life..

• Getting up early in the morning even before the sunrise (in the winters), was the first & the most difficult thing I had to do all these years.. Waking up early?? My parents still don’t believe I was able to do that…lol..Infact I guess I could see sunrise daily only thnx to the college administration otherwise I would have missed it!!
• Talking about sunrises…I also witnessed more than a couple of sunsets as well..those were some of the most tiring days..when i had to stay in college for even more than 12hours..

• The only nightmares I got were all in the “Ragging Time”…right from wearing tri-colour Jassi style cotton suits to bathroom slippers & making 2 pleats of oiled hair…Everything was compulsary..that was the “DressCode”..The college authorities did not seem to care & right infront of their eyes, poor children (us), full of attitude but still…would obey to almost everything our seniors would say… everybody was made to sing, dance, act, do everything they demanded of us including some senior’s assignments & never even dared to smile infront of them.. That was the tragedy of being a junior…having seniors sitting right on ur head whenever they were free…wishing them “Goodmorning & Goodafternoon” was even more important then wishing our teachers..

As there are two sides of a coin, this “ragging’ also had a flipside.. it made us comfy in college & helped us interact with people…it actually helped in a big way in boosting up my confidence..i realized this when i sat for a company interview & found out, some of the questions they asked me..were exactly the same some of my seniors had asked me during ragging!!

• But ofcourse, even our time came when we moved on to 2nd year & finally became seniors…”Bosses”…This was like a time for revenge for most of us, who made juniors do everything that happened to us in first year… 😉 …well that was definitely a one of a kind experience…

• Another great thing were the events in campus…right from The Engineers Day , Freshers Day , Sports Week to the Annual Fest…magnificent arrangement & atmosphere…college had finally started feeling like a second home..

• A horrendous experience I had was in making friends, i.e. choosing the best among the crowd.. 😉 …but still I managed to make a few..All of them were like real filmy characters…too surreal..

• But out of everything we did, something that made us really happy than attending lectures was bunking them!! And for those lectures which we just couldn’t skip (because of the fear of short attendance) we found an even better way…we’d play games(like bingo, tic-tac-toe, TDS, bollywood, etc) & listen to songs in those boring lectures & that would make them attendable for us!!

• We would Laugh till it hurt & sometimes literally roll on the floor laughing, mostly on our teachers…trust me ,making fun of people never felt so good before…and soon we were known as the “Laughing clowns” of the batch…while our batch mates wondered what we were laughing at…we’d be busy finding another “Bakra” to make a fool of..

• Those were really the days I’d cherish…forever…

• Whenever we bunked college, we got into inevitable problems, but all of them were so much fun & adventurous…The adrenaline rush sometimes made us tense, & sometimes curious…but still we managed to survive everytime..!!!

• Watching movies was another one-of-a-kind experience..we’d delibrately take the middle order seats & then shout & scream for every scence that we felt demanded an applause.. 😀

• My college life taught me to travel places, experience life, without a penny in my pocket…borrowing..lending…felt like a daily routine..i found out that going to road side thadis & dhabas was not so difficult after all & helped save money.. i have actually become money-minded now.. 😀

• This reminds me, travelling back to home at times when the college bus did not ply was another botheration…We would travel in City Buses (Red Line)..and believe me, that taught a lot of things.. especially facing the crowd in those buses..(here in jpr u have all the villagers travelling in such buses who know only marwari or rajasthani)…

• One enlightening experience was when we went for a college trip to Shimla & Chandigarh…oh my god, that was outrageous…the teachers who accompanied us turned up to be even more kiddish than us…& landed us in a big trouble (initiated by the students ofcourse)…but that day I realized we had better intellect and were more mature(even then) than those teachers…may god give them a little brain, i seriously pity those teachers with “NANO” brains … lol…but the credit of solving that problem goes to all my batch mates…

• We cheered, we played, we danced…we had the fun of a life time in these 4 years…

• And now as the college is about to get over the campus is filled with 4th yearites taking photographs of the campus & themselves at every nook and corner..filling diaries & slam books…exchanging contacts..and even rushing for lab files & projects..

• Talking of the college’s infrastructure..our college is amongst the best in the state & so we took full advantage of that, by coming to college regularly.. CANTEEN was where we’d spent all our spare time..had fights over who’s gonna pay for everything that we wanted to eat..stare at couples sitting there & make them conscious..We seldom went to the library..but, whenever we went there…we were thrown out most of the times & labelled “Hooligans” for our notorious acts…

College life brings back memories…good & bad…it has taught me so many things…changed my outlook towards life..towards people..

On a rather personal note, i feel..college days were sweet & sour…made us face the good & bad both..Living life “King-size”, was our motto all this while..Describing an experience such as this is just not possible, but still i tried to be as brief as i could be… 🙂

tum chalo toh hindustan chale…

4 May

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