Archive | October, 2016

The Making of a Viral Game

8 Oct

Did you know that the Play Store had more than 2.4 million apps?

There are industry rumors that more than 1000+ apps are added to the Play Store every day, while Google has never officially commented on the real numbers.

When the launch of Pokemon Go in India is most awaited yet still debatable, we are bringing you the latest “behind the scenes” drama after studying these viral games.

In the history of mobile gaming, the legends of viral games like Angry Birds, Temple Run, Candy Crush Saga & Flappy Bird are secretly passed on from one game to another. The latest addition to this list is the global phenomena named Pokemon Go with more than a 100 million downloads on the Google Play Store alone and more than 20+ million daily active users.

How do games get viral?

A lone person plays the game, finds it engaging. Shares the same with friends on the social media and before you know it the game is “Trending”.

Did you know: Pokemon Go was trending in less than 13 hours of its launch in the US.

What are the things these viral games have in common apart from the millions of downloads?

  •      Free: They are free (most of them) with minor paid in app items, so they are easy to reach out to millions of users.
  •      Easy to Share with friends: They connect with your facebook/google+ to not just save your game but also have a social leader-board where you can compare your performance with your friends and others globally.
  •    Competitive yet Rewarding: They are endless with multiple levels, new achievements, new levels, new worlds added regularly. For instance, as of today Candy Crush features around 2695 levels in 181 episodes. With a Facebook connect, you are bound to share your achievements, ask your friends for new “Game Currency Coin for unlocking some super power” and this how a chain essentially begins. These games offer attractive rewards in the game, which range from unlocking the next level, a free power up, a time bound free upgrade (for creating a sense of urgency) or simply discount in their paid features.
  •   Effortless: These games are often very simplistic yet have powerful animation. Take the case of Temple Run, you can easy see people from the age of 3 to 70 playing it with the same level of comfort and ease.
  •   Pull You Back In: With simplistic notifications, these apps keep luring you back in by reminding you to go back to playing. Some also have weekly tournaments making it even more fun for users to keep trying till they beat the highest score.

What can you do to make your game viral?

  •   Focus on creating an attractive, easy-to-use GUI.
  •   Do not have your app push notifications too frequently, it can force users to mute those notifications & your app might lose an active user.
  •   Avoid annoying Ads. We understand keeping by your game free on the app store, it can be challenging to sustain. But, ensure that the ads you feature in your game do not pop-up while the user is still playing. A good strategy can be to have ads between levels or simply “watch a video to unlock a reward”.
  •   Good App Store Optimization has to be done while uploading your app. It can be easy for your app to be lost in the crowd if you do not choose the right category, good images of the game and ofcourse a catchy name.
  •   Reward both users and their invited friends for signing up.
  • Offer something meaningful that users can share apart from the “Achievement Stats of a User”.

Combined with a fantastic viral strategy, these will surely make your app go Gangnam style.

Stats Source: Statista.com | Business of apps

The story behind the Geek Gods…!!!

5 Oct

“A lion doesn’t concern himself with the opinion of the sheep!” -GOT

IITians appear to be enthusiastic, ambitious and an epitome of confidence to the outside world. The truth is hidden behind their name tags.

The commoners like to know what their batch IIT breed is upto and then blindly follow it as a new trend. For instance, the crazy tech fests, co-curricular clubs, placement companies, craze for package, start-up culture and even the guitar mania. All of it has risen from the IITs at one point or the other and the engineering “Janta” throughtout the country has copy pasted it in their college lives. For people in remote cities with no access to the IIT Geek Gods, telecasts on channels like MTV showcasing “Campus Life in IIT are enough to create a trend.

Amidst all this hullabaloo the IITians learn to enjoy the “Demigod Status” offered to them consistently. But does this affect them? Well, who wouldn’t enjoy having a fan following. So, they begin by pretending to not be affected by the world outside, only concerned with taking interest in the “Important talks”.

Despite living this God life, just like us they also learn to bury the hatchet while silently burning the midnight oil to ensure they can actually make a successful career for themselves after graduating. Their local celebrity status (within their coaching/apartment/society/colony/school) simply boosts their ego but that is not enough to score even average CGPA in the esteemed university of toppers.

Even Arvind Kejriwal seems to have benefited while rising into politics due to his IIT Kgp education. Do we not have educated ministers in other parties? Yes, we do. Did we give them the welcome and status that was offered to Mr. Kejriwal? No, because they were’nt IITians.

We are an easy to understand nation with only two dreams – IIT/IIM for education & US for Job. IIMs may be more accessible to a majority of the crowd who werent even eligible for JEE because of their arts/commerce background, the class of respect for IITians is still unmatched. Even international recognition for IIT is miles ahead of IIMs.

In a nation where being a minority status is all anyone desires, unintelligent commoners like us can never forget their days of self-loathing after not clearing the JEE, when we choose to rejoice 10 years later simply by thinking that we are not alone and somehow still ended up living a happy life!